You only trade when someone chooses to trade with you - and they choose when your price is wrong. Conditional on being filled, your quote was more likely mispriced than not.
Getting filled is therefore evidence against your own price, not a success.
The auction form is the winner's curse: winning means you overestimated most, so rational bidders shade below their valuation.
The response is to widen or skew, not to trade more. A desk whose fills are consistently followed by adverse moves is being picked off.